As you can see from the above, Sweet Memories is being used to promote this year’s edition of Crouch End Festival. It is the UK’s biggest community arts festival, a volunteer-run event which takes place in North London, and GéNIA is very happy to be able to support it in this way.

The festival provides a platform for local artists of all varieties, including musicians, actors, designers, poets, painters, comedians… you get the idea! Grass roots level support of local artistic talent is an important part of any community, and it is also an important way of encouraging art that is innovative and new. As well as this, Crouch End Festival works to facilitate collaboration between artistic talents, a crucial dimension to any artist’s growth.

The festival doesn’t just help to develop artistic ties, it strengthens ties between the entire community that comes out to support it. Crouch End Festival has something to offer all age groups, and by bringing these people together, it makes the area stronger. It would be a strange community event if it didn’t try to get all of its community involved!

Historically, bringing communities together was one of the most important functions of art. It is wonderful to be able to contribute to a festival which still recognises this importance today.

Alex Chalk